Magento vs. WooCommerce vs. Shopify — A Comparison of the Top 3 Ecommerce Platforms

August 9, 2023

Alex Kornyk

Alex Kornyk

CEO, Magento, PHP, and DevOps expertise

Comparison of Magento, WooCommerce, and Shopify

The similarities between Magento, WooCommerce, and Shopify are like those between planes, trains, and cars. They are all vehicles but have different purposes and require different maintenance. Now, let’s find out what kind of business each platform is for, and which will be more profitable for you.

First, we’ll look at each platform’s unique pros and cons — the features that set them apart from the competitors. Then we’ll compare all three platforms across all the essential characteristics.

In 30 minutes, find out which store is right for your business in terms of functionality, ease of management, and price.


Easy to install ⭐☆☆☆☆
Easy to use ⭐⭐☆☆☆
Third-party developer involvement: Necessary

Magento is one of the most popular ecommerce platforms worldwide. Its market share is about 1.7%.

It is a highly functional open-source platform that can do almost anything. But customization is an A-level task, and you can’t do it without a team of developers.

Magento is best suited for medium and large businesses. For small businesses, it may simply not be financially feasible, but more on that later.



As an open-source platform, flexibility and customization are Magento’s middle name. Want to create localized content for different regions? You can. Want to build a custom storefront? No problem. Want to create your own product attributes and types? Sure.

Variety of built-in features

The list of publicly available Magento features is 4 pages long. The description of the additional features of the paid version of Magento takes up the same amount of space and even a little more. It’s very generous.

Here are some free tools:

The paid version of Magento also includes:

Powerful analytics

Even the free basic version of Magento offers extensive reporting. On some other platforms, you would have to pay extra for this functionality. For a store owner, marketer, and sales team, this information is invaluable.

Here are some of the features:

And, of course, Magento supports integration with Google Analytics.


Complex installation and customization

You won’t be able to move an inch in Magento’s customization unless you’re a programmer. Even downloading and installing the program requires some technical skills.

Installing extensions, adding new features, etc., is also a programmer’s job. And usually, it’s a pretty tough one.

The theme (i.e. the appearance of the store) is also likely to be customized, as far as there are only 8 themes available in the Magento Marketplace.

High price

Magento has a free and paid version. But in practice, you will pay for both because you need a powerful development team to work with either.

In Magento Open-source, you have access to basic analytics, reporting, some marketing tools, etc. At the same time, you will need to take care of

Additional costs include transaction fees (2% to 4%, depending on the payment platform) and credit card processing fees.

Magento Open-source also has no support. You have to search for answers on Google or in forums or contact your developers. The average cost of their work is $40 per hour.

The exact price of the paid version of Magento is not available until you contact Adobe directly. They will calculate the price based on your annual gross revenue, but it will be at least $22,000 annually. The price will be much higher if your AGR is over $1 million.


Easy to install ⭐⭐⭐☆☆
Easy to use ⭐⭐⭐☆☆
Third-party developer involvement: It will probably be necessary

WooCommerce is the most popular e-commerce platform, with a market share of 39%. It is a plugin for WordPress. That is, you first install WordPress, then “attach” WooCommerce to it.

The platform is primarily intended for small and medium businesses. Creating a store here is easier than with Magento, and you can build a simple website even without programming skills.


Free access + paid access

WooCommerce was originally an open-source platform. This means that you can use it for free. However, that doesn’t mean you don’t have to pay for anything.

As with Magento, you have to pay for a domain, hosting (starting at $10), security (starting at about $60), and additional functionality (extensions). Plus, the cost of a team of developers and designers if needed — is about $50/per hour.

If you want to create a store on an all-inclusive platform and have access to various tools at once, go for Woo Express.

This is in fact, an optimized version of WooCommerce that includes the most necessary features and tools. With it, you can get your store up and running faster and more easily. It has two plans: Essential or Performance.

The Essential plan (€25/month) includes:

The Performance plan (€45/month) also includes:

Powerful blogging tools

A quality blog is a powerful marketing tool.

First, companies that blog receive 67% more leads per month.

Second, blogs can increase the number of indexed pages by 434% and links by 97%. This is a great way to improve your SEO performance and reach the top of search results.

Third, it is a way to build trust between the company and the customer.

If you plan to make posts an essential part of your promotion, WooCommerce can be a good solution for you. It has all the tools you need to create an effective blog.

Platform capabilities grow with your business

Corporate customers can expect special offers. If a company actively uses WooCommerce, it can upgrade to Woo Enterprise. Its benefits are:

Tell us a little about your business, and we will help you choose the best platform for your future store. No commitment is required.


No domain and hosting

It is your responsibility to register a domain and host your website. Free WooCommerce does not offer this. In terms of money, you can do it for a few dozen dollars a month. But the inconvenience is different. You’ll have to work with third-party resources, control the consistency of payments, communicate with various technical support teams, and so on. It’s not tragic, but it’s not too comfortable.

Limited technical support

Since WooCommerce is free, technical support is also limited. If you only use the WooCommerce core, you won’t get support via email. Your way is to search for answers on the forums. Live email support is only available for paid products.

Outdated free themes

Woo Theme Store offers 73 themes, 3 of which are free. They look outdated and some of them lack functionality. For example, the first screen of the Boutique template has no engaging features like product photos, CTAs or discount announcements.

WooCommerce theme
WooCommerce theme
WooCommerce theme

WooCommerce themes look a bit outdated. Source: WooCommerce.


Easy to install ⭐⭐⭐⭐☆
Easy to use ⭐⭐⭐⭐⭐
Third-party developer involvement: It will probably be necessary

Shopify is the fourth most popular e-commerce platform in the world, with a 10% market share.

It’s an all-in-one platform. All the essential applications and features are either built-in or available from the App Store.

If we compare Shopify and Magento with WooCommerce, the former requires much less customization.

Moreover, Shopify works for all types of businesses — from micro to enterprise.


Easy startup

Of all the platforms reviewed, Shopify is the only one that allows you to start working with your store here and now. You don’t need to download any software or know any code.

You can simply sign up, choose a template (theme), and see how your site will look right away. Most themes look modern, responsive, and user-friendly.

Shopify theme
Shopify theme
Shopify theme
Shopify theme

This is what some of Shopify’s themes look like. Source: Shopify Themes.

At the same time, customization is available if you want to make your store truly unique. Developers can make it happen if you want a non-standard storefront or an out-of-the-box interface.

Startup investments won’t burn a hole in your budget. There are three main pricing plans:

The free trial is 3 days. The following 3 months are $1 each. And only after that does a full subscription kick in.

Fraud prevention

Shopify has launched a real anti-fraud campaign. It has a scam analysis, fraud control app, Shopify Protect, Shopify Flow, dynamic 3DS, card testing protection, dispute management, proxy detection, authorization rate optimization, and payment capture control.

These are all different methods and tools to protect your business. They reduce the risk of fraudulent chargebacks, credit card scams, and more.

POS system

A native POS (point of sale) system is a must for businesses that sell online and in physical stores. Shopify has one. It is software that synchronizes the payment system, terminal, cash register, and store itself.

It allows you to accept payments, control inventory, collect sales analytics, and instantly synchronize information between your offline and online stores.

Basic POS features are available to all users of Shopify’s basic plans.

AI for your success

Shopify Magic is your friendly AI sidekick, whispering product descriptions that convert and predict what customers crave before they even click.

It isn’t about robot overlords. It’s about unleashing your inner sorcerer, where data-driven insights become your spells and automation fuels your entrepreneurial fire. Let Magic handle the repetitive tasks, while you conjure up brand magic and forge connections that shimmer with authenticity.

With Shopify Magic, your e-commerce store might just become a fairy-tale come true.


Industry restrictions

Shopify doesn’t allow you to sell everything you want. At least not what is illegal. Drugs, pornography, products, or services that violate intellectual property, human parts — not.

Some other goods can be sold with restrictions. For example, you can build a website, but you won’t be able to connect Shopify Payments or appear on the Shop app. Such restrictions can be placed on alcohol, tobacco, gambling, weapons, etc.

At the same time, different countries’ laws are considered. For example, sellers from the US and Canada can sell cannabis and cannabis-based products if they have the appropriate licenses.

The need for paid applications

Most of the features an online store needs are built into Shopify. However, if you need specific functionality, you will need to download it from the App Store. On average, sellers have 6.

Many of these apps have a free plan. However, the premium version can cost several hundred dollars.

Find out more about Shopify’s pros and cons in our recent article.

Comparison: Shopify vs. Magento vs. WooCommerce

After a detailed review, let’s dive into the difference between Shopify, Magento, and WooCommerce.

Features ShopifyMagentoWooCommerce
Target audience Micro, small, medium, large businesses, enterprises Medium, and large businesses Small, and medium businesses
Free trial version 3 days Open-source Open-source
Pricing Starting at $24/per month Free Free
Easy to get started EasyDifficultMedium
Technical support 24/7 For Enterprise customers only For apps and extensions customers only
Hosting IncludedNoNo
Mobile friendly Yes Yes Yes
Extensions and apps availability 8000+ 3100+ 800+
Themes in official marketplaces (2023) 146 (12 free) 11 (2 free) 76 (3 free)
Themes in EvatoMarket (2023) 1 835 347 1 472
SEO Yes Yes Yes
Analytics Google Analytics + System Analytics Google Analytics + System Analytics Google Analytics + System Analytics
Enterprise version YesYesYes
Built-in Point of Sale YesNoNo
Customization YesYesYes

To sum up, the choice of platform should depend on the needs of the business. Take Magento if you want to build a prominent mechanism for a current or future corporation. If you are used to WordPress and want to extend the functionality by coding, then choose WooCommerce.

If your path is modern designs, cloud technologies, relatively easy customization, and simple management, then Shopify is for you.

Request a store that looks like a million dollars, works flawlessly, and will be ready in weeks.

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