Magento 2 Migration from Other E‑Commerce Platforms: All You Need to Know

November 30, 2023

Maksym Mudrenok

Maksym Mudrenok

Senior Quality Assurance Engineer

How to Migrate to Magento 2

Are you running an online store on platforms like Shopify, WooCommerce, or BigCommerce and wondering if the grass is greener on the other side? Well, in eCommerce, that “other side” might just be Magento 2.

It’s a tool that grows with you, understands your needs, and opens doors to a whole new level of possibilities for your business. This article is your guide to understanding migration to Magento 2, why you may need it, and how to make it a smooth sail for your business.

What is Magento Open Source?

Magento is an open-source e-commerce platform. It’s a comprehensive solution that is suitable for businesses of all sizes. According to Built With, Magento is used by over 140,000 websites worldwide. With 47k sites, it’s favored in the US eCommerce scene. At the same time, 11k websites are using this platform in the UK. 

Why migrate to Magento 2? 

Deciding to switch to Magento 2 is upgrading to a more powerful and feature-rich platform.

So, the critical question is whether you need to migrate at all. If you own a small website and are fully satisfied with its performance and capabilities, you probably don’t need the abundance of features offered by Magento.

When should you consider changing your eCommerce platform in favor of Magento?

Learn more about the benefits of Magento and the reasons to use it for running your business in our dedicated article.

The Magento migration steps: a smooth sail

Our expert team has drafted a Magento 2 migration checklist to simplify the process for you. Feel free to save and use it for your platform switching.

Step 1: Plan and prepare

Migration is a big move, so planning is key. You need to make sure that everything goes exactly as you expect it to. That’s why you should thoroughly prepare both your store and your team.

Make a backup

Before anything else, back up your online store. It’s your safety net, ensuring that no matter what happens during the migration, your data is safe, and you won’t lose vital business information like product details, customer data, and order histories.

Technical and resource assessment

Set a realistic timeline and budget for the migration. Evaluate your technical resources. Do you have the in-house capability to handle the migration to Magento, or do you need external support?  If you lack technical expertise, it would be a wise decision to seek professional help.

Choosing between automated and manual migration

When considering the move to Magento 2, you have two main paths: automated using Magento 2 migration tools like Cart2Cart, LitExtension, or Firebear Studio, or going the manual route. Each has its benefits and drawbacks.

Automated tools simplify the migration process. They’re great for a hassle-free transition. But keep in mind that they might not fully cover unique elements of your store, like specialized designs, specific apps, custom coding, or certain shipping and payment configurations.

On the other hand, manually migrating your store gives you complete control over every aspect of the transfer. This approach is ideal if your store has numerous custom features. The manual migration can be quite time-consuming and requires more effort.

Ready to switch to Magento 2 but not sure where to start?

Click below to schedule a free consultation on platform migration with our team

Step 2: Set up your Magento environment

This step in the Magento migration lays the foundation for your new digital store. You need to choose hosting, set up the basic Magento structure, and start visualizing your new space.

Select the hosting

Choosing the right hosting is a crucial decision for an online store. You need one that’s reliable, fast, and can handle the traffic, especially during peak periods. For Magento, this means opting for a specialized Magento or e-commerce hosting provider. 

For an in-depth look at top hosting providers, check out our article on the top 10 hosting providers for Magento.

Choose the right theme

The theme of your store is another important factor when you migrate to Magento. It should be inviting, represent your brand, and offer a great customer experience.

When selecting a theme, consider these factors:

One of the popular choices for Magento is the Hyvä theme. It’s known for its exceptional performance and user experience. Hyvä offers a comprehensive toolkit, compatibility with various extensions, and a supportive community. It’s a standout choice for those seeking a high-quality frontend option without the complexities and costs of a Progressive Web App (PWA).

Customize the theme

When you’ve selected your theme, it’s time to tailor it to your needs. Some themes offer extensive customization options, allowing significant design overhauls. Others might be more structured in their design approach.

Always check the theme’s documentation or consult with a Magento developer to understand its customization capabilities fully.

Step 3: Customize the functionality

The next step in migration to Magento 2, after your environment is set up, is to customize the functionality of your store. This is where you can really make your store work for you, ensuring it meets all your business needs. 

Evaluate your current integrations

First, you need to assess the installed apps and their functionality:

Find new Magento apps

Magento’s ecosystem is rich with integrations. Explore tools that can elevate your store in Adobe Commerce Marketplace. You might find gems like AI-powered personalization tools or advanced search capabilities.

Look for apps that offer something extra to your customers, be it through personalized experiences, improved navigation, or streamlined checkout processes. These can significantly boost user engagement and conversion rates.

When off-the-shelf isn’t enough – seek custom development solutions

Sometimes, what you need might not be available in Magento’s library. That’s where custom development comes in. Tailor-made solutions can perfectly align with your unique business requirements.

Custom development gives you more control over your store’s functionality. You’re not limited by what’s already available – if you need something, it can be developed.

At Alva Commerce, we specialize in advanced Magento development services. We understand the flexibility and customizability that Magento offers and are adept at leveraging these features to meet diverse business needs.

Whether you’re looking for straightforward integrations or complex custom solutions, our team is here to help. For an insight into our capabilities, check out our case study on implementing a comprehensive B2B collaboration system for CockPit 3D.

Thinking of migrating to Magento?

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Step 4: Export data from your current platform

This is where you start the actual migration process by exporting data from your current platform. This step is crucial as it ensures that no important data is left behind during the transition to Magento.

What to export

The essentials include product information, customer data, and order history. These bits of data are integral to maintaining continuity in your new store.

The export format

Most of the platforms allow you to export this data in CSV format. It’s widely compatible and makes the transition to Magento smoother. You’re essentially packing your data in a universally readable format, ready to be unpacked in your new Magento home.

Handling additional content

Your store isn’t just products and transactions. It’s also about the content that gives it life – social media posts, blog entries, and media files. Make sure to list these items for migration as well.

Unfortunately, some platforms, like BigCommerce or Shopify, don’t offer a built-in export feature for blog posts. So, you can manually transfer the articles if there aren’t many of them. Alternatively, you can resort to a professional developer to export the posts using the API.

Step 5: Import data to Magento

After that, import the data into Magento. This is a two-part process:

  1. Upload your CSV files to Magento
    Your CSV files that contain all your essential data should be uploaded to Magento. Follow the instructions provided in this Adobe help article to import them.
  2. Verify data accuracy
    After the upload, it’s crucial to verify that every piece of data is accurately imported. This includes checking product categories, pricing, customer information, and payment options.

Step 6: Test your store

This is a crucial phase in the Magento migration where you ensure that your new Magento store is not just functional but also offers a stellar user experience. Testing every aspect of your store helps catch and fix any issues before they impact your customers and sales.

Testing for functionality and user experience

By conducting thorough testing, you ensure that your store delivers a pleasant and intuitive user experience after you migrate to Magento. This is key to retaining customers and encouraging repeat visits.

At Alva Commerce, we offer a comprehensive UI/UX audit of your website to help you address any issues that may hinder your sales.

Step 7: Launch and support

The launch is just the beginning of a new phase of your business’s evolution. It’s about strategic planning, continuous monitoring, and ongoing support. 

Once live, closely observe how your store performs under real-world conditions. This period is crucial for gathering insights and understanding user interactions.

Pay attention to the initial feedback from your users. It’s a goldmine of insights, helping you identify areas that may need tweaking or improvement. Keep your store fresh with the latest features and security patches. This is crucial for maintaining a secure and competitive edge in the eCommerce sphere.

You can also conduct regular check-ups and updates. They help in maintaining the health and performance of your store, ensuring everything runs smoothly for your customers.

Why opt for professional help?

Navigating the platform migration can be a complex endeavor, which is why considering professional help is a wise and strategic choice. Alva Commerce is a team of Magento migration experts. This means that we know all the pitfalls of this challenging process. 

Here’s why partnering with our team can transform your migration into a seamless and rewarding experience:

To wrap it up

Migrating to Magento 2 is a strategic leap forward for your business. It’s a move towards more scalability, advanced functionality, and customization. But the journey doesn’t end with the migration. It’s about constantly adapting and evolving in the dynamic landscape.

That’s where Alva Commerce can be your steadfast partner. 

Our expertise in Magento 2 migration ensures that your transition is smooth, efficient, and tailored to your unique business needs.

Contact us for a free consultation on Magento 2 migration

We’ll help you navigate the migration process smoothly and trouble-free