There are over 26 million e-commerce websites worldwide, so getting noticed isn’t a walk in the park. Even if you attract customers to your website, it doesn’t mean you keep them, since 88% of users don’t return to a website with a bad user experience. If you want users to visit your website and make a purchase, pay attention to the front end.
Although the main frontend options for Magento-based stores are only four, how to choose the proper one? Here are short descriptions of each of them.
The most important eCommerce frontend pillars
Magento frontend development is responsible for the first impression of your potential customer. For example, according to the Google Consumer Insights report, 53% of mobile site visitors will give up on a page if it takes more than three seconds to download the content (find out the 5 most common Magento performance issues you should solve ASAP). But, with a high-quality front end, you won’t lose 53% of your potential customers. You will be able to:
- Provide a better user experience
- Increase the website productivity
- Create a customer-related design
- Improve your website’s ranking
Magento front-end technologies for eCommerce
With Magento web development services, you can implement any theme relatable to your eCommerce business needs.
Default Magento theme
The market theme is suitable for every Magento store, and you can also integrate 3300+ free or paid extensions. By default, you can select between Luma and Blank options. The vital difference is that with the second one, you will be able to create your design from scratch. The main benefits of the Magento theme from the market are:
- Inheritance concept that allows you to change certain files
- Possibility to implement any design trends
- The themes were developed by Magento itself
To get out the most of it, make sure you have the latest Magento version. Take a look at our analysis of Magento 2.4.6 released on March 14, 2023.
Headless — Adobe PWA Studio
With PWA Studio tools, you can reach millions of mobile users in addition to those who prefer the desktop version. According to the stats, around 187.5 million users shop online using mobile phones. With PWA, the user will be able to add your website as an app to his phone screen and get access to it at any time. The main benefits of Adobe PWA Studio include:
- Intuitive navigation and easy installation
- No need to download a third-party app
- Offline access at any time
Headless — Vue Storefront
According to the Vue Storefront statistic, it is used by over 1,400 websites. This theme provides a customized solution supporting integrations with over 20 third-party apps. Vue Storefront is a headless storefront template with a dozen benefits, for example:
- Lightning-fast page downloading
- Flexible customization
- Compliant with PWA
- Open-source with a large community
Hyvä theme
It’s a compact and convenient storefront used by over 1,600 websites since March 2023. The main Hyvä’s difference is that this theme has simpler architecture.
Among the main features, the following points are highlighted:
- Website performance and speed
- Cutting-edge customization
- More proper maintenance and support
How to choose the proper front-end option?
The main challenges for all the types of frontend options are to increase the speed of page downloading, improve SEO, and provide a better user experience. When choosing one, relate to your industry’s specifics and your target audience preferences. Pay attention to the main metrics:
- The speed of page downloading
- Omnichannel experience
- The usability on different devices
In another way, trust your frontend needs to a skilled Magento agency. If searching for a proper front-end solution is challenging for you, Alva is here to take care of it. Alva team has been providing services since 2018 and has already implemented 40+ projects. Your project will be run by Middle and Senior developers, certified by Magento.
To sum up
Magento frontend options update regularly to cover more eCommerce business needs. There is no standard solution that fits every company. You may be confused about the numerous solutions and types of front-end options.
To make the process of picking easier, define your criteria, learn about four main options, or entrust the project to the Magento agency.
