Find out what your product’s bottlenecks are keeping customers from buying. Get a gap elimination plan, increase conversions, and improve your business efficiency.
E-commerce businesses can face hundreds of challenges. But some signs point out that the problem should be rooted in UI/UX.
High cart abandonment
The average cart abandonment rate is 70%. Higher rates may indicate a cumbersome checkout process, unexpected fees, security issues, or a lack of trust.
Low conversion rate
An average conversion rate for e-commerce is 1.6%. Lower rate may state confusing navigation, unclear CTA, or a complicated checkout process.
High bounce rate
It should be between 26% and 40%. If you’re approaching the upper limit, it’s time to take a look at your loading time, interface, and content.
High customer support inquiries
If you are swamped with requests like “Something doesn’t work here”, then UI/UX definitely needs to be improved.
increase in conversion rates
customers are likely to return to your website with a good mobile UX
of users believe that easy navigation is the most useful feature of a website
To get your customers to do what you want them to do (like buying, subscribing, or booking), your website needs to be easy to use and help them find what they need without any problems.
The website UX audit aims to identify any usability issues that users may face. This includes difficulties with navigation, complex or confusing user flows, an inefficient process, and any other barriers that prevent users from working with the product smoothly. Identifying a problem is half the battle.
Keep in mind: every dollar invested in UX brings up to $100 in return.
Increased conversion rates
What extra button or action is between a customer and a purchase? You’ll identify how to optimize the user interface to make it easier to convert.
Improved user experience
An audit provides insights into your users’ pain points, frustrations, and needs. This allows you to implement smart changes.
Alignment with your goals
Every element of design should contribute to the desired client’s actions.
Optimize a store to achieve any of your goals.
Increased customer loyalty
You’ll understand how to build conditions for trust, loyalty, and long-term relationships with your customers.
Check if you’re losing customers due to minor UI and UX failures
Our company was born out of a shared vision to use 20-year experience in IT and eCommerce projects. We realized that the only way to drive change was by doing it ourselves, the right way.
Client orientation is our team’s primary focus. We consider business requests to provide the most effective and optimal end- to-end services.
Our 25+ web development experts have built trusting partnerships with clients from Sweden, Poland, the US, Canada.
Expert Team
Professionals with 6+ years of IT engineering and eCommerce experience.
Reliable partner
Our expertise is confirmed by the status of Magento and Salesforce partners.
Full-cycle services
We offer solutions that fulfill all your needs. We’ve got you covered from A to Z.
Transparency
We enforce collaboration with our clients through transparent communication.
A UX audit of a website takes an average of 2 weeks from the moment you order an audit to the moment you receive a report with suggestions for improvement. Here’s what it looks like step by step.
First things first, let’s get to know each other! Reach out to our team and we will promptly respond to your inquiry and schedule a consultation to discuss your project in more detail.
What does your business want to achieve? Common goals include improving conversions, reducing bounce rates, or improving the visitor experience. What’s yours?
You need to find out how productive your website is at the moment. We’ll check metrics like bounce rate, time spent on the site, and conversion rates. At this stage, we will find out which areas need improvement.
This is where the UX auditor steps into the shoes of your user and digs into every corner of your website. We look for places where the user might get stuck or frustrated and, as a result, leave the site without completing the targeted action.
No, it’s not only about whether your website is beautiful. It’s about whether the layout, fonts, and colors are on-brand and optimized for the user experience. We will check if the design is beneficial to your business.
Texts and images on the website should meet the needs, pains, goals, and interests of potential customers. And ultimately they should lead to a targeted action. We’ll check if this is true for your website.
Navigation buttons, contact forms, and other interactive elements should work flawlessly. At this stage, we will find out if there is a need to improve or expand their functionality.
You will receive an audit report and suggestions for improving UX. You can order an optimization or redesign service to achieve the goal you set at the beginning of the audit process.
You are not left on your own after the audit. If you still have questions after the presentation of the results and action plan, we stay in touch.
You are probably wondering what elements of the site we will be checking. Well, in short, almost all of them.
First, we’ll check your website for any shortcomings and find potential for improvement. Then we will explain what to do with it all and give you an action plan. Here’s what we’ll analyze as part of a UX audit.
Website performance & functionality
Analysis of bounce rate, time spent on the site, and conversion rates. Analyzing how feedback forms and other interactive elements work.
User behavior
Searching for places on the site where customers get stuck or experience inconvenience while surfing the site.
Design effectiveness
Evaluating colors, fonts, block placement, and analyzing whether they meet user intentions and business objectives.
Content quality
Checking texts and images for relevance, interest, and potential to sell your products or services.
The term of execution — 2 weeks. Cost — $1500.
It is just as cool and in-depth as the paid one but contains fewer elements to check.
We audit the essential elements of the store (navigation elements, home page) and the main e-commerce flow of the site (product/catalog/cart/checkout page).
In the end, you’ll get conclusions and recommendations for improving the site.
Order a free audit