How To Increase Sales on Shopify in 2024 — Tips for Success

Running a Shopify store is exciting because it’s a common e-commerce platform that provides many opportunities to sell goods online. But let’s be real — it’s not always easy.

Many store owners face common challenges. Do any of these sound familiar?

❌ your store gets lost among the huge number of online stores

❌ you get traffic, but visitors don’t turn into customers

❌ buyers add items to the cart but leave the site before purchasing

❌ you don’t see enough customers returning to your store

That’s where this guide comes in. We’ll show you ways to make Shopify stores successful and increase Shopify sales in 2024.

Here you’ll find tips to refresh your website and make it more convenient and engaging. As a result, it’ll attract the target audience, make them want to buy, and turn them into loyal customers.

Keep reading!

#1. Speed up your Shopify website

Your customers are busy people, and they won’t wait for a slow website. When shoppers click on your store, they expect it to load almost instantly. If it doesn’t, they’ll likely leave and find another faster store. It’s that simple.

In fact, 47% of shoppers expect a page to load in under 2 seconds or less. If your store is running with delays, you miss half your potential Shopify sales.

Here are some tips to make Shopify store successful:

• use a content delivery network (CDN);
• compress images (but don’t forget about its quality);
• minify JavaScript and CSS;
• reduce redirects and broken links.

Pro tip: You can use Google PageSpeed Insights to analyze your site’s loading speed on mobile and desktop devices. It identifies areas that need improvement and tracks your progress.

Read more about how to improve Google’s Core Vitals in our article.

#2. Make shopping easy on any device

Most shoppers use their smartphones to browse and buy. So they should be able to find what they’re looking for quickly and easily, even on a small screen.

Ensure your store has a responsive design that adapts to different screen sizes. This means it should automatically adjust its layout and content to fit perfectly on smartphones, tablets, and desktops.

A visual page builder like GemPages can make this easy and lead to Shopify store success. This platform offers mobile-friendly templates that take the guesswork out of creating a seamless mobile shopping experience.

Want to start your e-store on Shopify? Firstly, learn the pricing plans. In our article Shopify pricing plans you can find the latest changes for 2024.

#3. Improve website navigation

A well-designed navigation system makes it easy for customers to find what they‘re looking for. If it’s confusing or difficult to use, shoppers will get lost and frustrated.

So, a website must be intuitive, user-friendly, and optimized to get sales on Shopify. You should use clear categories, subcategories, and tags. Provide visitors with search bar and filters to help them swiftly narrow down their choices.

Divide products into categories and subcategories, with clear and informative labels that reflect their contents.

Design a menu structure with a logical hierarchy, grouping relevant items. Use drop-down or mega menus for quick access to subcategories and popular products. Ensure that titles accurately reflect the goods they contain.

#4. Build organic traffic with powerful SEO

According to Reboot, SEO accounts for 37.5% of all e-commerce traffic. So it’s a good idea to test it out.

With some effort, you can optimize your store to rank higher in search engines and increase Shopify store sales.

Luckily, the platform has built-in features to help you create SEO-friendly pages, like customizable meta fields, automatic sitemap generation, and 301 redirects. 

Here are a few key areas to focus on in Shopify SEO:

• Find the words and phrases your customers are searching for and include them in your product titles, descriptions, and meta tags.
• Create a blog and publish high-quality content focused on relevant keywords.
• Optimize your site’s structure, speed, and mobile-friendliness.
• Build high-quality backlinks from other websites.

#5. Craft product pages that sell

Your product pages are the heart and soul of your Shopify store — where shoppers decide if your product is the one.

When optimizing them, you should consider product brand, copywriting, CTAs, design, and user experience:

1. Use high-quality images from multiple angles to highlight details and features.
2. Highlight the unique benefits and features of your product in descriptions.
3. Use relevant keywords in your titles and descriptions.
4. Share reviews and testimonials.
5. Make your “Buy Now” button clear and enticing.
6. Regularly update your photos, videos, and descriptions.

Following these optimization recommendations will allow you to produce product pages that increase sales on Shopify.

#6. Add live chat and chatbots

Even in the best-designed stores, it’s impossible to answer all customer questions. When buyers can’t find the answers, they might take their business elsewhere.

Modern chatbots can handle many common questions, guiding customers through a complex Q&A workflow and providing answers quickly.

But sometimes customers need a real person to talk to. That’s when live chat is invaluable. Your support team can jump in to answer complex questions, resolve issues, and provide personalized assistance.

#7. Use pop-ups

Pop-ups are small windows that appear on your website. They’re often used to promote special offers, collect emails, or highlight new products.

Here’s how to use pop-ups effectively:

• Don’t show pop-ups right away. Give visitors time to browse your site first.
• Tailor your pop-up message to the specific page or product.
• Use a strong call to action that tells visitors what to do, like “Get 20% off” or “Subscribe for exclusive deals.”
• Use attractive visuals and simple text.
• Too many pop-ups can be annoying. Use them sparingly.

Implementing AI technologies into your Shopify store is a good idea. Discover how it can benefit your business here.

#8. Promote your store to increase sales on Shopify

Did you know? In 2023, businesses made an average of $2 in revenue for every $1 they spent on Google Ads.

Advertising is a powerful way to reach new customers and let them know about your latest products and updates. One of the most effective ways to advertise is through social media platforms. 

Facebook makes it easy to target your ads to specific groups of people who are most likely to be interested in your products. While organic social media reach can be slow, paid ads offer a quick and effective way to get your products in front of a larger audience.

Don’t forget to explore other social media platforms like Instagram, Pinterest, and TikTok. 

How Alva Commerce can help

We’ve already talked a lot about how to make Shopify stores successful, from optimizing your site and product pages to using SEO and paid ads. But if you’re feeling overwhelmed or don’t know where to start, Alva Commerce is here to help.

Contact us today for a free consultation and let us help you take your Shopify store to the next level.