From Slow to Sensational: Transformation of Sex Shop's Website with Hyvä

Challenges & goals: speeding up, shining up, and selling more

The Sex Shop’s website suffered from slow page loads and poor Core Web Vitals metrics. On top of that, it was expensive to keep the site up to date and add new features. Worse, the site’s design seemed outdated and did not reflect the latest e-commerce trends.

Our client realized they needed to make some changes. 

Their goals were clear: improve site speed and create a smoother, more enjoyable shopping experience. 

They aimed to reduce page load times by 30-50% and ensure that all pages passed Core Web Vitals scores.

The solution: a fresh start with Hyvä

The answer was obvious: switch to Hyvä.

Hyvä achieves blazing-fast performance, scoring 100/100 on Google PageSpeed and getting all Core Web Vitals right out of the box. We significantly reduce the amount of code sent to the user’s browser, resulting in a much faster and smoother experience.

4 months

Duration

3 people

Team

Agile

Methodology

Magento 2

Platform

A smooth migration to Hyvä

The relocation of Sex Shop’s store in Hyvä was a carefully planned process:

1. A detailed plan outlined how we’ll move the pages, ensuring a systematic approach.
2. We checked all third-party modules for compatibility with Hyvä and found replacements where necessary.
3. We subjected each page to development and testing, including user acceptance testing, before migrating them to the current site.
4. A continuous QA process ensures ongoing monitoring and performance improvements to ensure a superior user experience and SEO.

Two phases to success: planning and execution

The migration project unfolded in two phases:

Phase 1 — Planning and research:

• Crafting a comprehensive migration plan to guide the process.
• Assessing the compatibility of existing modules with Hyvä.

Phase 2 — Bringing the pages to life:

• Homepage — a welcoming and visually appealing entry point.
• Content Pages — these included complex layouts with diverse content elements.
• Product Details Page — showcasing individual products with detailed information.
• Product Listing Page — presenting an organized view of multiple products.
• Cart Page — enabling users to review and finalize their purchases.

This methodical approach ensured a seamless transition from the old Luma theme to the new Hyvä theme, resulting in a faster, more user-friendly, and visually appealing website.

A smooth transition despite complexities

Our journey to Hyvä wasn’t without its challenges:

• we had to redesign the way the site calculates things like loyalty points, which constantly change based on customer activity;
• sections like the “related products” area on the cart page and the dynamic header needed adjustments to work seamlessly with Hyvä;
• migrating content from Luma to Hyvä was a huge task, especially with the unique widgets and blocks in the user guides;
• some features, like the MegaMenu, were custom-built for Luma and required careful adaptation to play nicely with Hyvä.

But these challenges didn’t stop us. We dove headfirst into solving each of them, finding creative solutions, and making sure every element of the site fits together perfectly. 

The result? 

A website that is faster, easier to use, and fully compatible with all the custom features that make Sex Shop unique.

Catalog Web Core Vitals and Performance.

A faster, more modern website for Sex Shop

We took on the challenge of transforming the site, focusing on two key areas: speed and style. 

By switching to a Hyvä theme, we aimed to reduce page load times and ensure each page met the highest performance standards.

Our plan was detailed and thorough. We mapped out which pages to migrate first, tested whether existing features would work with Hyvä, and finalized each change. It was a lot of work, but the results were worth it.

Home Page Web Core Vitals.

Technical stack

Additional technologies

Integrations

Key results

We approached each task in the Hyvä migration with a thoughtful strategy and the expertise of our experienced development team:

• Every step of the migration was carefully planned and executed to minimize disruptions and ensure a smooth transition.
• We made sure that all dynamic data (like those tricky loyalty points) and a variety of content elements were seamlessly integrated with Hyvä, preserving site functionality and improving the overall user experience.
• We didn’t just make custom features like MegaMenu work with Hyvä, we optimized them to take full advantage of Hyvä’s modern features, resulting in a more polished and user-friendly website.